We redesigned our marketing and user experience to be more inclusive.

Compared to last year:

  • Applications from people with disability were 4 times higher
  • Applications from people who identify as Aboriginal and/or Torres Strait Islander were 7 times higher

This didn’t happen by accident but came from us removing barriers to participation in the graduate program.

What we did

We used human-centred design and did research with real people.

We tested our ideas with university students who:

  • shared they had disability
  • identified as LGBTIQ
  • used English as an alternate language

We made sure we had a range of people with disability in our testing. 

This included people with:

  • acquired brain injury
  • mental illness
  • mobility and dexterity
  • neurodiversity and autism spectrum
  • visual impairment

These people made us rethink our assumptions and listen to their lived experiences. We changed our marketing and website based on what they said.

What we learnt

Don’t assume

We overestimated how much people knew about our graduate program. So we made it clearer what the program is about.

Be clear

We weren’t direct enough with our inclusion message. So we made it clearer how we will support applicants with disability to apply and take part.

Walk the talk

We had to show we mean it when we say we put user needs first. So we improved our form design, imagery and user experience.

Make diversity visible

Applicants wanted to see people like them succeeding in their careers. So we created imagery and videos of diverse graduates already in the program.

Rethink your user interface

Our apply now buttons were too small and too close together for people with limited dexterity. So we moved and resized them.

We now understand our audience better and have a more inclusive user experience. We have an applicant pool that more closely reflects the Victorian community.

Apply now

Apply to the Victorian Graduate program.

We have two new streams: Data and analytics and Project delivery.

This work is part of the Getting to Work Disability Employment Action Plan and Barring Djinang Aboriginal Employment Strategy.